Saturday, August 20, 2005

"Are You Submitting Your Articles...?

July, 2005, I began promoting Jason Potash’s “Article Announcer.” I always take time to research new products on the market. I don’t believe in “magic bullets.” There is a principle taught in physics, chemistry, biology and even Algebra 101. Nature seeks dynamic balance, equilibrium. If you add something to the left side of the = sign, the right side moves to balance it.

I anticipated chaotic reaction to the introduction of this new software. I was right. I submitted July's article, “Penury Perpetuates Poverty” the “hard way,” one by one to various submission directories. From about 80 submissions, about 25% have temporarily (I hope) ceased accepting new authors/articles. Some submission pages came up with a 404 Error upon clicking the “submit” button.

One came up with the following: “We're being plagued by so many automated submissions, duplicate article submissions, etc. that we spend too much time in selecting the real articles that matter. For this reason we are temporary not accepting new submissions until we have implemented some security measures to block bad submissions. We hope you understand. Please come back in about 1 month to submit your articles.”

Some have extremely obtuse instructions. Some simply don’t work. Some are very specialized. Some are email submissions only (which opens the door to being spam’d). Some of these bounced. One may have had his ISP overloaded, shut down, and later began accepting articles again.

Right now I’m checking each site if my article was accepted. I know it is “loading the dice” when I access Google, Yahoo, MSN and search on [“Robert Leggett” Penury]. I was getting over 600 listings and dominated the first few pages of these search engines. I’m even listed on sites where I never submitted.

Of course just after doing my first “submission run” I periodically checked Google. Wow! Exposure just kept growing! Then, one day, I got no listing at all on Google. Yahoo still liked me a little. The following day I was baaaaaack. I need to research why Google didn’t like me that one day. Now my search engine hits have settled down to a more realistic number.

Shortly after going to press, I continued checking latest submission and submitted my next article, “Discover your Creativity.” I am “paying my dues.” I must know how this all works. It is new to me. Once I see everything has settled down and a more stable balance has been achieved, I will seriously consider purchasing Jason Potash’s “Article Announcer” - if it saves me time. Always intelligently automate whenever possible!

“Doing it the hard way” I discovered my articles must have strong headlines. They must contain words search engine spiders like. They must have valuable content. Don’t take my word on this. Check out a lot of “Submission Guidelines” at different directories. Through necessity, I must become a better writer.

This exercise was time intensive. I have profited by not taking a “magic bullet” approach. Other benefits include “sharpening up” our webZine “Cyberspace Marketeer,” offering greater content and more user-friendly design. I have just added a new page which includes 37 user-friendly Article Submission Directories. There may be more to add. However...some of them are sites which don't publish - but rather shotgun articles to other Directories.

Recently I received the following [edited] message from one of these Directories: “You can now save your default RESOURCE BOX and up to 2 additional RESOURCE BOXES for your default author and alternate author accounts - SAVING YOU THE TIME from having to copy and paste it each time you send in a new article. :-). Think of the additional time you can save with this new feature? Perhaps you might want to head to the gym earlier or better yet, send in another article now that you can do it in less time! :) *hint hint*”

They want me! They want you! Write and rewrite your articles you plan to submit. Research different submission sites. If you publish your own eZine or webZine, some sites accept these listings, too. [That's my next project.] Some sites also accept News Releases. Get a feel for these submission sites. Work with them. Eventually, when you decide to put much of this on automatic, you will have a much better overview of the process.


Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles.

You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.

Copyright 2005 - by Robert Leggett - All rights reserved
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Monday, August 08, 2005

"Discover Your Creativity"

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you.

In western music there are 12 notes per each octave on the keyboard. Only 12 notes. From these simple 12 notes come the various musical works of Mozart, Brahms, Rossini, Beethoven, Donizetti, Bach, Strauss, Wagner, Puccini, Verde, Gershwin, Gilbert & Sullivan, Rogers & Hammerstein. The Beetles, Merle Haggard, Marti Robbins, Louis Armstrong, Elvis, Aretha Franklin, Little Richard, Pointer Sisters and countless other unique performers, composers, and musical forms. What a variety from 12 basic notes!

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff. But before this process can happen, I have to "pay my dues." I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.

When I am given a set of parameters, I must intensely focus upon these, and then forget about them. Within a week a unique idea "pops" into my consciousness. Several weeks ago, I was consulting with a new client. He had "Hummingbirds" as part of his logo. He needed a slogan. He is in the restaurant trade. How can I tie the concept of "hummingbirds" in with food service? Over time we discovered "Every Bite...Hummingbird Light" Now he has a powerful slogan. We created a good headline featuring his current offering. We listed bulleted benefits (yes, a tiny hummingbird was used as each bullet). And a great slogan. His publicity pulls very well. He is unique in a positive way.

Logo— This is usually a unique graphic. Sometimes it can be a simple choice of font face, relative sizes, and placement. But a "killer" graphic logo is best. The logo reflects your whole, unique business philosophy and image. It has to be so crystal clear the public recognizes it instantly. The Colonel's bucket. The golden Arches. CocaCola Bottle. No words are needed. Never Copy. You may Modify. Create New is best. Focus on this task. Then let it go. You might "dream" the solution. Perfect your own unique logo.

Headline— Vital to keeping interest of your target market. Going further with the above "Hummingbirds" copy we told basically what it was, "Sunday Evening Roast." Then, right below that line, we "painted a picture"—

"Imagine yourself dining with your special someone on a secluded terrace. Your cozy wooden table and chair... your temporary sanctuary from a hard plastic world. Your candle gently flickers with each passing breeze. You are enjoying the intimate lightness of Hummingbirds' unparalleled Sunday Roast."

Needs a little fine tuning...but it works.

Bulleted Benefits— Continuing down
              Sumptuous Starter—dishes
              Mouth-Watering Main Course—dishes
              Seductive Desert—Your choice
              Free Glass of Red, Rosé, White
                      (Enjoy wines a step beyond...We taste and recommend)

Slogan (modified) follows
              "Your Traditional British Roast...
              Every Bite...Hummingbird Light"


After that comes phone number, location, directions etc.

However, at the last minute we decided to add in this area.
              "Twiggy" 2-Course (price)
              "Henry VIII" 3-Course (price)

Our target market was the British couple or foursome looking for a great Sunday Evening Roast.

Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of "Hypnotic Words" and successful headlines used over the years. Also a list how different colors effect emotions. These are all great references when I am stumped or want to make my copy even better. Some of the "greats" which come to mind are Claude Hopkins, Jay Abraham, Ted Nicholas. Actually, some of the best ideas can be found on current Internet sales letters. Occasionally I find the rare good headline in SPAM sent me. Yes, I even study some SPAM.

I have discovered my target market. They need my copywriting skills...the undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting. I am unique. I am creative. My clients are unique. They seek creative solutions. They are fun to work with. Our creative ideas keep amplifying each other's.

No matter what profession(s) you are into at this time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I would write about this month. I kept thinking and thinking. Then "pop"...here it is. Now to polish it up 24 hours from now. 828 words now...finally edited down to 794.


Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles.

You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.

Copyright 2005 - by Robert Leggett - All rights reserved
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Your email address will never be violated...
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Article Archives:
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"Penury Perpetuates Poverty"

So...you might just believe I hide behind computers creating and updating my websites and researching potential markets. Well... I love to spend time "in the street"... "under fire"... where the "action is." As a copywriter wannabe... and I'm learning much... I talk to many people on the street as well as business owners. As a "hands-on" direct marketer, I pass out a lot of publicity pieces... and get a lot of feedback.

Recently... I spoke with the manager of a very "posh" restaurant. The publicity pieces they were distributing to the general public reminded me of the bad olde days prior to computers... where everything was "cut and paste" by hand. This was perhaps the worst PR piece I'd ever seen. It was even printed on the cheapest colored paper... which fades after 30 minutes exposure to the sunshine. Yet the establishment looked great... great ambience... great location... great menu... great drinks... great! It also seemed empty most of the time. Why? The owner is a "penny pincher."

There is a huge difference between temporarily having to be overly frugal and possessing a locked-in penurious mind-set. You can tighten your belt during hard times by being frugal. No matter whether times are good or bad... the penurious are always in a sad state... never having... or enjoying any abundance... which never seems to come their way.

Obviously... there is no business to be done here. My energy is better spent on the wannabe "movers and shakers."

I've been working with a very frugal client. His business has tremendous growth potential. He has a "killer" logo he didn't know he had. We worked hard on a "killer" slogan which can be modified to push whichever product/service he is offering at any time. While there isn't much remuneration possible at this time... I hope he becomes a long-term client. He is willing to try something different. He is frugal... but far from penurious.

Over the years, I have discovered certain truisms that work for me... my unfolding perception of "reality." One of these truisms is My reality follows my mind! If I "think" limited, my reality is limited. If I dare to dream, by golly those dreams materialize in time. My quest for "reality" really consciously began about 1969 when I became very dissatisfied with what was happing to me in my little world. I had a penurious mind-set and I saw very little hope of ever rising above my status at that time. Well... I still have to be frugal... but there is always glorious hope I'll do better. And... over the years... I have!

It is all too easy to become frustrated trying to become successful... especially over the Internet. Whether in real or cyber, it is vital you decide what you want. Focus on it. Strive for it. If you reach a true dead-end... look around... find your next dream. Oftentimes in striving for a dream... a better one surfaces. Yes... you will have to be frugal at times... sometimes too many times. As long as you do not fall into the self-imposed "hell" of a penurious mind-set, you will eventually succeed. Look for positive aids to boost your mind and emotions in a positive direction. I have discovered what works for me. You are also very individual and will find what works for you at any moment. Go for it!


Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles.

You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.

Copyright 2005 - by Robert Leggett - All rights reserved
Yes...I Want To Join Your Mailing List...
Your email address will never be violated...
Like You...We Hate SPAM, Too!

Article Archives:
www.CyberspaceMarketeer.com

Article Submission Directories:
www.CyberspaceMarketeer.com/Article_Directories.html

Products & Services:
www.EarnYourLiving.com

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